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The Brand Identity Process

demands a combination of investigative, strategic thinking, design excellence, and project management skills. It requires an extraordinary amount of patience, an obsession with getting it right, and the ability to synthesize vast amounts of information.

CONDUCTING RESEARCH

1

· Clarify visions, strategies, goals and values.

· Research stakeholders’needs and perceptions.

· Conduct marketing, competitive, technology, legal and language audit.

· Interview key management.

· Evaluate existing brands and brand architecture.

· Present audit readout.

CLARIFYING STRATEGY

2

· Synthesize learnings.

· Clarify Brand Strategy.

· Develop a positioning platform.

· Co-create brand attributes.

· Write a brand brief.

· Achieve agreement.

· Create a naming strategy.

· Develop a key message.

· Write a creative brief.

DESIGNING IDENTITY

3

· Visualize the future.

· Brainstorm big idea.

· Design Brand identity.

· Explore applications.

· Finalize brand architecture.

· Achieve agreement.

CREATING TOUCHPOINTS

4

· Finalize identity design.

· Develop look and feel.

· Initiate trademark protection.

· Prioritize and design applications.

· Design program.

· Apply brand architecture.

MANAGING ASSETS

5

· Build synergy around the new brand.

· Develop launch strategy and plan.

· Launch internally first.

· Launch externally.

· Develop standards and guidelines.

· Nurture brand champions.

logo-bee-on-branding-identity-visual-sign

BE ON YOUR CUSTOMER'S MIND

BEE ON is just an example of how you can promote your business, products or services. It’s a mix of ATL and BTL channels. Depending on you business, your products, services and budget you can pick and choose , mix and match different communication channels.
We will be by you side, every step of the way to ensure a proper development and deployment of your project. Whether it is a new brand, a new product or a line-up, a marketing campaign or an advertising commercial.

packaging-and-labeling-design-in-romania-bucharest

BE ON SHELVES

PACKAGING and LABELING are among the very few things that you have at your disposal to differentiate your products from your competitors. A good product design can help your consumers spot more easily your products on shelves.

tv-advertising-commercial-spot-production-film-short-clip-filmed-in-bucharest-romania

BE ON TV

Create an advertising spot, a short presentation movie and/or an interview that you can show to your clients, consumers, investors, shareholders, stakeholders. Present and promote your business and your products.

digital-marketing-full-integrated-marketing-campaigns-in-bucharest

BE ON-LINE

An on-line presence is a must for every possible business. Be it in the form of a simple presentation website, e-shop, social media account or digital advertising. Present, promote and sell your products or services using digital solutions.

print-ads-advertorial

BE ON A DESK

Create a print catalog, an advertorial, a print ad in a magazine or just a simple leaflet promoting your services or products to possible prospects. Tell your story using this good old fashioned medium.

OOH-out-of-home-outdoor-large-billboard-advertising-campaigns-digital-full-integrated

BE ON EVERY BILLBOARD

Out Of Home (OOH) billboards are still one of the best possible solutions to promote your business in a high traffic area. There's nothing like a whole building wrapped with a mesh bearing your brand, it's heart warming.

outdoor-backlight-in-buchares-romania-advertising-agencyr

BE ON THE STREET

If you can't print big, then print small. Be on every bus station, in parks, in malls, train stations, cinemas, stores, on a narrow street or where ever you can imagine a backlit advertising poster.

van-branding-bucharest

BE ON THE GO

Having a big van in traffic is like having a mobile billboard at your disposal every time the car is on the move. Who wouldn't use this resource? Reach thousands of people every day just by being among them.

trade-shows-display-stands-inbucharest

BE ON THE FLOOR

Being present at trade shows, summits, workshops, concerts, conferences, farmers markets, or just about every opportunity where there are going to be a lot of people, is a great way to promote your business to a large gathering.