LEARN TO LISTEN
LISTEN TO UNDERSTAND
UNDERSTAND TO INSPIRE
INSPIRE TO CREATE
CREATE TO INNOVATE
OptiBit is a commercial studio focused on lifestyle, that help companies and brands present their products and services to the customers, shareholders and stakeholders. Our expertise is mainly in the fashion and beauty, food and beverages industries, we also worked with clients in Pharma, Retail and Distribution, FMGC & CPG.
We create visuals for ATL and BTL campaigns, OOH, on-line, e-commerce, social media, in store, print and TV. We work closely with an array of professionals like hair and make-up stylists, clothing stylists, food stylists, set designers, modeling agencies, scouts, art directors, DOPs, grip crews, high-end retouchers, video editors, sound designers to deliver the best possible outcome, a cohesive team that can adapt to the specific needs and requirements of every project.
In pre-production we do the research, we hire the talent/actors/models and prepare them for their roles, we sign on the necessary crew, we search shooting locations, we build sets or acquire them, get the props and permits. We create the storyboards and moodboards in line with the script or creative brief.
Once a production enters into this stage, called principal photography, we begin filming. Productions are usually done in secured studios, with limited to no public access, but we also shot on location on secured sets. When shooting in public locations, major productions often imply increased security measures to ensure the protection of the talent and crew working on a specific production.
After shooting all the necessary film footage, the production enters into post production. The editing, musical score, visual effects, re-recording of the dialog, and sound effects are “mixed” to create the final ad spot or cinema footage.
Fashion, Beauty or Still life product photography for lookbooks or catalogs, conceptual/advertorial or e-commerce images that can be used in all kind of promotional campaigns and point o sales materials. In studio, on set or at the clients location.
Commercial spots, interviews, documentaries, presentations or short films for broadcast TV, in-store, web/social media, OOH digital, indoor digital displays, fairs & trade shows/ exhibitions/ conferences/ contests etc.
After choosing the desired images, we correct the exposure, white balance and color, contrast, saturation, crop, do the stacking if it’s necessary, touch up the skin, fabrics or surfaces, remodeling the subject, erasing unwanted objects, dodge&burn, color&toning, sharpening.