PLEASED TO MEET YOU
LEARN TO LISTEN
LISTEN TO UNDERSTAND
UNDERSTAND TO INSPIRE
INSPIRE TO CREATE
CREATE TO INNOVATE
OptiBit is the agency for the digital era, that is structured to meet the needs of clients and brands. Our core values are based around cutting edge technology to ensure that consumers are immersed into a unique experience with our clients. The vision of putting together graphic design, photography, cinematography, marketing & PR, computer programming, data analysis, planning and media planning to create, shape or form a healthy brand, lead to what we are today.
In other words, we build brands.
Thanks to our in house studio we can cut down the production costs for our clients that need still or moving images. We build platforms/applications, e-commerce, mobile, social, develop integrated marketing campaigns, we do point of sales materials.
OUR OWN STUDIO
WHO WE ARE AND WHAT WE STAND FOR
our ambition
To be “the go to” team for mind bending creative ideas that shape our clients brands
we aim
To create strong, integrated, memorable campaigns and solid brands
our essence
Together | Each | Achieves | More
our big challenge
To become from great to awesome
we live by
Accountability | Courage | Passion
we believe in
Learning | Recognition | Creativity | Research
WHAT WE DO
PLANNING
The planning department offers a broad array of strategic market insights. It works in collaboration with the Media, Data analysis and Research Department to offer a strong and reliable point of view on our clients industries, making it easier to highlight niches or opportunities for their brands.
MEDIA
Our creative staff integrates media planning and media buying in the original base plan of a brand, making sure that the architecture is implemented on all channels of communication, thus yielding an increased brand awareness reflected also in sales, market penetration, market and volume share, customer loyalty.
ANALYSIS AND RESEARCH
Who, What, When, Where, Why, Why not, How much, How little, How can we use these insights about a customer or consumer to better our strategy, to improve the game plan and customer experience/interaction with our clients brands? Answers reveal more questions, more questions reveal more information about the targeted segments of a specific industry.
COPY AND PR
What is good copy and how can it benefit you? Well, good writing anticipates reader questions, it takes into consideration what’s been already said, it’s simple but not shallow, it has logic and structure, it tells a full story, is explanatory, last but not least, it’s grounded in data and research. Copywriting is a good story told in the right place, at the right time, to the right audience, in the right context.
HOLISTIC DESIGN
Great Visual Design implemented across all platforms and channels is a universal language that each and every costumer can understand, and relate to, regardless of where they’re from and who they are.
CUSTOMER CARE
We believe that our clients are our partners. We are working closely with them to reach common goals, set on short, medium and long terms. Together we identify opportunities, create strategies, level expectations, track costs and ROI. We team together with our clients to improve every aspect of their brands. The Customer Care team is responsible for organizing and allocating our resources on demand, activating only those required, in order to maintain developing costs within a set budget.
PRODUCTION
Our digital production teams deliver the best possible work within the given time and budget. We find, mold, shape, form and implement solutions to projects.
DIGITAL STUDIO
We have an in house, state of the art, digital studio prepared to create moving or still visual content for our clients projects that can ensure overall quality at reasonable low costs.