Key elements for businesses are creating and maintaining a degree of trust, interest and also a unique approach to a specific market.

Our team is comprised of motion and still graphic designers, photographers, videographers, marketing specialists, copywriters, social media specialists, digital producers and programmers.
We work closely with an array of external professionals, such as make-up artists, hair stylists, fashion stylists, modeling agencies, scouts to ensure that we have the best posible team in any situation and that we can deliver the best posible results, in the given time with the available resources, from concept to finish.
INTEGRATED MARKETING COMMUNICATION
(IMC) is the implementation of brand messaging through traditional and non-traditional communication channels and using different promotional means to reinforce each other. We develop marketing strategies and implement campaigns that include multiple marketing disciplines (advertising, PR, promotion, owned assets, social media) that are chosen to fulfill the particular goals of the brand. We have at our disposal ATL and BTL channels which are in continuous change and morph due to complexities of real-time, multimodal, multi directional communication over Digital/Interactive Marketing and Specialized Media.

Our PR experts can maintain and ensure media relations, brand management and content development through digital and regular communication channels. We can help broadcast your success story with powerful and memorable communication campaigns.
CORPORATE COMMUNICATION
MARKETING CONSULTANCY

Over the years we have worked with organizations and start-ups in different industries like pharma, auto, energy, construction retail, IT, beauty etc. offering support to redefine their services and increase efficiency in building and managing their client data bases in order to attract the wide audience.

Developing a good relationship with the target market is essential for a brand. Tangible elements of brand development include the product itself; look, price, the packaging, etc. The first moment of truth elements form the experience that the consumer has with the brand.
BRAND DEVELOPMENT
PACKAGING

Packaging or labeling refers to the process of design, evaluation, and production of packages for a product or service. Packaging is a system of preparing goods for transport, storage, merchandising, sale, and end use.

Our specialists create integrated processes of brand building by forming brand relationships through branding options in the competitive marketplace. Key levels of branding: Corporate brand, umbrella brand, family brand, endorsed brands, sub-brands or individual product brand .
BRAND ARCHITECTURE
SOCIAL MEDIA

Digital and social media marketing is one tool favored by most companies to communicate in an authentic way and to solidify their relations with the customers.

We use web development as part of our branding and communication strategies and can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses and social network services. We create emotional experiences which tighten the bond between consumer and brand.
WEB DEVELOPMENT
SEO – SEARCH ENGINE OPTIMIZATION

An online marketing strategy takes into consideration how search engines work, the actual search terms or keywords and which search engines are preferred by their audience. However a good ranking in a search engine depends on building quality web pages that engage, retain and persuade, also using analytics software so that the site owners could measure results and improve a site’s conversion rate.

More and more people tend to use a smartphone primarily to surf the web and interact with other people on social media, that’s why we can activate mobile devices as an integration channel for a marketing campaign or a standalone app.
MOBILE APPLICATION DEVELOPMENT

Want to work with us? Give us a call!
+40 746 019 239
office@optibit.ro